Wednesday, 22 April 2009

An Environmental Swim of the Future?

I thought I'd share this image as it's very thought provoking and a stunning image, beautiful in it's simplicity of statement. The advert was created by Ogilvy & Mather Mumbai Ad Agency in India and was commissioned by HSBC to promote their environmental initiatives.

It's amazing to think that environmental issues are now seen and thought about the same almost world wide with the same level of concern from India to Africa, America to Australia and England to Japan. Yet it still shocks me that the opinion of the masses doesn't seem to have brought about much change by the governments of those who are making most of the irreversible damage. I'd like to think one day we'd sort our acts out but also a part of me thinks we never will.

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