In recent months Flash Mob Advertising has been happening everywhere around London. T-Mobile has been the most successful at this though and has managed to gather the largest crowds and create the best reactions. You can see their most recent advert in the video above. This advertising campaign was thought up by Saatchi & Saatchi who I always feel are very cutting edge in most campaigns they are involved in and are successul in leaving a great lasting impression of a brand in your mind.
This new way to advertise has gained so much free publicity with the extra air time it has created by being shown in news reports, written about in newspapers, aired on You Tube and spoken about between friends, it really is a new phenomenon which is working well to promote the brands using them. The idea is to no longer aim your images and brand towards people by talking AT them, but to make the advertising interactive. The more fun people have engaging in the flash mobbing the longer they'll be around to listen to the message and then they'll spread this message on. It's a whole new twist on what we are used to, what's more I think it's fun to see and is even more fun to be involved in so I hope it continues.
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