Vorsprung durch Technik~ Advantage through Technology
Ever wondered where the name Audi comes from? My research has lead me to find out that Audi is a German company and part of the Volkswagen Group, the name Audi is based on a latin translation of the founder August Horch's surname which means 'to hear'. Horch started the company back in 1909 and here we are in 2009 and the company is still going strong with a great reputation and the interlinking 4 circle logo recognisable around the world.
To mark a successful 100 years Audi commissioned artist Gerry Judah to design and build a sculpture to be displayed at Goodwood and revealed at the Goodwood Festival of Speed 2009. The sculpture shows so much movement and gives a great impression of speed as you wonder how fast the cars must be going to propel themselves into the sky. Sculpturer Judah explains “the sculpture had to have a celebratory theme and it also had to encompass the qualities of the Audi brand: sporty, prestigious and progressive". It's not a complex sculpture with a deep meaning it is what it is, but it is also a bold statement from Audi clearly showing that what was important to August Horch 100 years ago is still what remains at the heart of the business in 2009.
Ever wondered where the name Audi comes from? My research has lead me to find out that Audi is a German company and part of the Volkswagen Group, the name Audi is based on a latin translation of the founder August Horch's surname which means 'to hear'. Horch started the company back in 1909 and here we are in 2009 and the company is still going strong with a great reputation and the interlinking 4 circle logo recognisable around the world.
To mark a successful 100 years Audi commissioned artist Gerry Judah to design and build a sculpture to be displayed at Goodwood and revealed at the Goodwood Festival of Speed 2009. The sculpture shows so much movement and gives a great impression of speed as you wonder how fast the cars must be going to propel themselves into the sky. Sculpturer Judah explains “the sculpture had to have a celebratory theme and it also had to encompass the qualities of the Audi brand: sporty, prestigious and progressive". It's not a complex sculpture with a deep meaning it is what it is, but it is also a bold statement from Audi clearly showing that what was important to August Horch 100 years ago is still what remains at the heart of the business in 2009.
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